Thus, during the deportation of Ukrainians in 1947 by the Soviets, they were forbidden to take embroidered shirts with them as a symbol of self-identification. During the Holodomor (the genocide of Ukrainians committed by the Soviets in 1932-1933), the embroidered shirt was also a reason for harassment as people exchanged them for bread to survive. In 2015, Crimean Tatars who wore Ukrainian embroidered shirts on Vyshyvanka Day were detained by Russian special services and falsely accused of preparing a terrorist act. And with the start of the full-scale war of Russia against Ukraine in 2022, those Ukrainians who were fleeing their homes under Russian occupation tried to take out their Vyshyvankas, wearing them inside out and putting sweaters on top, risking their lives to keep this symbol of their identity.

Ukrainian brand Foberini will present their collection at the event. Since 2014, the Foberini team has been dedicated to translating ancient traditions into modern designs and showcasing them in showrooms worldwide. The brand’s designers draw inspiration from their own country and its rich cultural heritage. Each item is handmade, featuring traditional handwork techniques.